It takes an American in Liverpool to drive the vanguard forward. In the last few months, Rudy Simone has launched a web-based record label, Phatlady, a cheap CD pressing service, Discus, released, withdrawn, remixed and re-released an album - 'Personal Cloud', and bloody good it is, too -, faced down the Lark Lane smackheads and moved house. She somehow find time to rise to the Liverpool Now email challenge. This is the outcome.


*how did a native new yorker come to be in L17?

Well, I have just left L17, but I did enjoy being there for one and a half years.. It sounds really corny, but i dreamt about the area before I ever saw it, and wasn't at all surprised when i arrived in Liverpool and ended up living there, first in a Buddhist Centre, then in a flat.

*why are there two different versions of the CD?

Because I was being rushed to get it done, both by other people and by my own impatience. there are very good reasons to wait and take your time when mixing a record. also, you should listen to that little voice in your head that says "that song isn't done yet - it needs re-mixing " or something like that. (p.s. do not listen to the little voice when it says "kill, kill").

*how far do you think the net is going to eclipse traditional ways of buying music?

Well, Bowie just released his album on the net and of course because he's Bowie the majors are going "see we released his record, aren't we hip and trendy, and WE know that the Internet is the way of the future, blah blah", but people like us have been doing it for a while now and because we're not Bowie, people think we're doing it because we CAN'T get traditional style release, i.e., shops etc. Even Bowie is saying he's the first - huh?.

*what other local acts do you rate?

I don't go out much, because I am extremely bored with live music. i would go if I heard a tune I liked or was recommended, but much of what is out there is re-hash. i am craving a real good '30's style jazz combo, some swing dancing, and i enjoy trance. I also am too cheap to pay club prices for beer, and I don't have many friends - I don't know why....could it be because I am a know-it-all?

*what aspects of Merseyside's music scene do you find frustrating?

all of it

*three wishes - what would they be?

that a million people will buy my album Personal Cloud
that a million people will buy my album personal cloud
that 1,000,000 people will buy my album personal Cloud available now from
www.PhatLadyRecords.com
or HMV, VIRGIN, or OUR PRICE merseyside.

*where will you be at midnight on New Year's Eve?

Probably having a nervous breakdown, same as I do every year.

*what sort of artists will Phatlady be working with in future?

I don't know - but I will help people that have great talent, and if they are kind - I don't like folks who are arrogant because they can sing or play - big deal. Probably black or female just because they make the music i gravitate to.

*if you weren't a multi-talented pop person and record industry supremo, what would you be?

A neurotic fucked up housewife who drinks too much and watches too many videos, or else a reporter or maybe Prime Minister.

*do you have a final message for the Kids?

yes - see three wishes above.......also brush your teeth at least twice a day and drink plenty of non-alcoholic and non-caffeinated beverages, in addition to lots of caffeinated and alcoholic beverages. Also girls who go out on cold nights without coats and walk around the streets obviously freezing and hugging themselves look stupid - wear a coat for gods' sake!!!
bye bye

bye bye, rudy... you can make her wishes come true by visiting the Phatlady Records website and dowloading the samples, and buying MP3 or CD versions of Personal Cloud. As fellow American entrepreneur Victor Kiam used to say: "You'll be so glad you did."

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